FOG Design+Art keeps two planning documents on its own site for the coming fair. The ticket page still carries the 2026 edition. The release dated Thursday 15 October 2026 carries the 2027 hours and the 2027 price ladder.
The ticket page still prices 2026
The ticket page dates the fair Thursday, January 22 to Sunday, January 25, 2026. Door hours run 11 a.m. to 7 p.m. Thursday to Saturday, and the Sunday closes at 5 p.m. Single-day tickets read $35 in advance and $40 after January 21, 2026. The four-day pass reads $95 in advance and $100 after January 21, 2026. Children 12 and under enter free. A student single-day rate of $5 is available in person only, against a valid student ID at the FOG registration desk. Self-guided tour packages take up to 20 guests on the Thursday and the Friday, arranged in advance with fair approval.
The 15 October release prices 2027
The fair announces its 13th edition for Thursday, January 21 to Sunday, January 24, 2027 at Fort Mason Center for Arts & Culture on Piers 2 and 3. Door hours read 11:00 a.m. to 7 p.m. Thursday to Saturday and 11:00 a.m. to 5:00 p.m. on the Sunday. Single-day tickets are $40 in advance and $45 after January 20, 2027. Four-day passes are $115 in advance and $120 after January 20, 2027. Senior tickets are $35 in advance and $40 after the same date with a valid ID. Student tickets are $5. Children 12 and under are free. Online sales open in mid-November, and the door sells from the same ladder.
The two documents differ on the four-day pass
The $100 four-day figure belongs to the 2026 page and sits in its after-date column. The 2027 advance four-day price is $115. The $40 figure appears in both documents and means two prices. On the ticket page it is the 2026 after-date single day. In the release it is the 2027 advance single day. A desk that quotes $100 for the 2027 window quotes the prior edition's after-date line.
The talks programme is the open item
The fair's Talks page welcomes visitors to Thursday, January 21 to Sunday, January 24, 2027 and asks them to check back in mid-November for the 2027 lineup. The 2026 Talks stay viewable online. That page is the fair's own notice that the programme is not yet published.
The fair publishes no hotel term
A read of the home page, the ticket page, the Talks page, the exhibitors page, the About page, the press page and the venue's own visit page returns no occurrence of hotel, lodging, room block, group rate, shuttle or valet. The fair names no hotel partner and prints no nightly rate for fair week. The SFMOMA gala page carries a shuttle line for its $300 Supporter ticket and valet parking at package levels. A desk building a contract around the four days starts from the fair's dates and the venue's address at 2 Marina Boulevard.
The nights the four-day ticket covers
Thursday 21 January to Sunday 24 January is four days. A stay that covers the fair itself runs four nights, from the Thursday to a Monday checkout on 25 January. The gala sits on the Wednesday before, 20 January 2027, so a desk that books the gala night and the fair holds five nights from the Wednesday.
How a procurement desk reads the pair
Plan the 2027 window on $40 advance for a single day and $115 advance for the four days. Treat $45 and $120 as the step from January 20, 2027. Take the door hours from the release, because the ticket page prints the 2026 clock. The fair's contact lines are 415.598.1437 and fog@fogfair.com.
What the record leaves open
The talks lineup arrives in mid-November by the fair's own statement. No room block, no group code, no hotel partner and no nightly rate for the week appear on the fair's own pages. The release carries no tour-package term for 2027, and the ticket page carries one for the Thursday and the Friday of the 2026 edition. The gala runs Wednesday, January 20, 2027 from 4 to 10 p.m. with tiered entry, and the fair's gala terms give Bronze level and above multiday access to the fair.