An eHotelier column on one operator's model
eHotelier Insights published a design column on 18 September 2026 under the title Urban Cowboy as a Labor of Love and an Expression of the Pioneering Spirit. The authors are Adam Mogelonsky and Larry Mogelonsky, principals of Hotel Mogel Consulting Ltd., a hotel development and asset management firm in Toronto.
The column's subject is Urban Cowboy, the operator founded by Jersey Banks and Lyon Porter. The column reports that the company has been bootstrapped since it started and now runs three hotels. The brand's own site lists a fourth address, the Downtown Nashville bar.
The portfolio on the brand's own pages
The Catskills Lodge & Resort occupies a building dated 1898 in the Catskill mountains, two and a half hours from New York City. The brand's Catskills page lists 42 rooms across 13 buildings, an Estonian sauna, a pool, a creekside swimming hole, tennis, bowling and shuffleboard.
The East Nashville hotel occupies an 1800s Queen Anne Victorian mansion. The page gives eight suites, live music in the Parlor Wine bar and a 21-and-over policy for the rooms.
The Denver hotel occupies the George Schleier Mansion, an 1880s Capitol Hill landmark. The page gives sixteen suites and a Public House.
The room count the two sources disagree on
The column gives the Catskills lodge 44 rooms. The brand's live Catskills page reads 42 rooms across 13 buildings. The two counts differ by two rooms, and the difference is the one place the column and the operator's own pages diverged in this reading.
Design work sits with the in-house studio
The brand's home page states that each property is designed by its in-house creative agency, Cowboy Creative. The Denver and Nashville pages credit the same studio for their interiors. The column records the operating method behind that arrangement. Every room differs. Each building sets its own plan. The operators adjust layouts after watching how guests move through each space.
The column states that the operator removed televisions from the guestrooms. A Costar interview with Porter from 2023 records televisions and desks absent from most rooms.
What the record holds for an owner
Design, build and management sit inside one company across the four addresses. The room count grows by adding buildings and suites inside properties the operator already runs. The Nashville house holds eight suites, and the Catskills site spreads 42 rooms across 13 buildings.
The column closes on the authors' own reading of how the industry builds. It is a consultant's column and not a company filing. The property detail above comes from the brand's published pages wherever the two could be compared.