The Organiser's Own Terms Close the Case
The Marigold Project publishes its terms in the documents a revenue manager would read first. The festival FAQ reads "No, the festival is free and open to the public." The guidelines page reads "ALCOHOL IS NOT ALLOWED during the event", "This is a noncommercial event" and "NO AMPLIFIED SOUND".
Those four terms strip a rate plan of its usual attach points. Admission carries no fee, so the gate prices nothing. Alcohol is barred for the duration, so the bar prices nothing. The noncommercial rule caps a name plaque at 12 inches long and 4 inches tall, so the ground carries no branded booth. The amplified-sound ban removes the sound stage.
Every term above is the organiser's own wording on the organiser's own page. A rate plan built on this event prices a product the organiser has published that it will not sell.
The Published Clock Runs a Working Day
The Festival of Altars page prints the schedule in one line: "Installation begins @ 8am | High Noon ceremony begins @ 12pm | Entertainment begins @ 5 - 9pm". The guidelines page closes it: "CLEAN UP begins promptly at 10pm".
The span from the 8 a.m. installation to the 10 p.m. clear is fourteen hours. The entertainment window runs four hours. The clear begins one hour after that window ends.
The programme carries a working day, a ceremony and a clear. A rate plan needs a night with a published demand driver on it.
What It Does Move
One cohort arrives on this record, and the organiser names it in the sentence that names the payment: "paying indigenous practitioners, artists, poets, musicians, and dancers to participate in our free events and educational programs".
That cohort works to a labour clock. A performer booked into the 5 p.m. to 9 p.m. window and an altar builder asked to have an altar standing by 2 p.m. are both on site inside a day that opens at 8 a.m.
The guidelines page asks the same people to check in: "INFORMATION TABLE will be at the benches in front of the playground." It also asks them to be considerate of "those who stay late to ensure the park is left how it was found".
That segment is small, scheduled and two nights long. The night before the 8 a.m. installation and the night the clear closes bracket the park day.
The organiser publishes no attendance figure to size it. The band's own listing labels the day "Free, Suggested Donation" and carries a Get tickets link, which is the only price signal printed on the record.
What Replaces the Rate Plan
Three published facts carry the planning load.
Put the day in the property's own event calendar. A fourteen-hour park day with an 8 a.m. installation and a 10 p.m. clear belongs there as an operations entry, with the two bracketing nights named beside it.
Set the checkout clock to the clear. The published clean-up is at 10 p.m., one hour after the entertainment ends. A late-checkout term timed to that hour answers to the organiser's own page.
Carry the relationship as a donation or an in-kind contribution. The organiser is "a 501 c3 fiscally sponsored by Intersection for the Arts", and the funding line repeated on its home, about and workshops pages reads "Your Donations support the Marigold Project and our FREE Signature Festival of Altars, workshops, artists, musicians, playwrights, and poets." A noncommercial, alcohol-free, fee-free event takes that shape.
The Cost of Pricing It Anyway
A rate written on this event leans on numbers the organiser does not publish. The record carries no attendance figure, no ticket count, no room block, no partner property and no shuttle across the five pages on the site.
The live commercial question on the record is the edition date. The organiser's own pages read "November 2, 2025 @ Potrero Del Sol Park" and "November 2nd, 2025 @ 8 AM". No page carries 2026. LA GENTE SF lists the current edition on its own tour page: Monday, November 2, 5:00PM to 9:00PM, at Potrero Del Sol Park, 2827 Cesar Chavez Street, and prints no year on that line.
November 2, 2025 fell on a Sunday. November 2, 2026 falls on a Monday.
The Position
The published record gives a free door, no alcohol, no amplified sound, a noncommercial rule, a fourteen-hour day, a 10 p.m. clear and one paid cohort. A rate plan has nothing left to price.
Treat the park day as an operations event. Put the two bracketing nights into the property's forecast at the rate the city's own demand sets. Budget the relationship as a donation or an in-kind contribution, and state in the plan that the organiser publishes no attendance figure for the day.
The relationship takes the form of a room-night commitment and a donation.